Bledsoe
- Client: Bledsoe Brace
- Project: Branding
- Objective: Reflect their powerful, flexible and agile products.
When words like powerful, flexible and agile describe your products your brand image has a lot to live up to. Zuno was the first round draft pick to update Bledsoe’s image to reflect their industry leading products. This is definitely a game changer in custom bracing.
Challenges
Competition is fierce. Especially in the orthopedic bracing industry. While Bledsoe engineers some of the world's most supportive and innovative bracing systems, their old brand just didn't communicate this. They needed to connect with a younger, highly active and hip customer. As in any competition Bledsoe wanted to be at the top of the podium and be known as the best in their industry.
Strategies
Zuno looked at everything that makes an athlete competitive and applied that to the new brand. We focused on what Bledsoe ultimately provides customers, not just a knee or ankle brace but the support they need to be the best competitors they can be. The message is:
what we did
- Branding & identity
- Web design
- Collateral
- Tradeshow Graphics
